Marketing 1 - Class Page
You will find class announcements, assignments, events, and activities listed in reverse chronological order. The most recent will be found first.
The Test I. D. Number for the Utah State Skills Test for Marketing 1, Period 6 is as follows:
TZVKKSCH
The Precision Exams login is as follows: (Please use the Student Login)
www.precisionexams.com/usoe/welcome/
TZVKKSCH
The Precision Exams login is as follows: (Please use the Student Login)
www.precisionexams.com/usoe/welcome/
Please find posted below your Test I.D. Number for the Jordan School District's Post SLO Test for Marketing 1:
Period 6: 343294 (Monday, January 9th.)
You may access the quiz at the following web link:
https://app.masteryconnect.com/bubblesheet/
Period 6: 343294 (Monday, January 9th.)
You may access the quiz at the following web link:
https://app.masteryconnect.com/bubblesheet/
Our schedule for the balance of this quarter is as follows:
January 3rd, Tuesday - Semester Review.
January 5th, Thursday - Marketing Plans are due (400 points)
January 9th, Monday - Jordan School District Post SLO Test.
January 11th, Wednesday - Utah State Skills Test / Final Exam, Closed Book, 200 points.
January 13th, Friday - Test make-up, assignment catch-up day.
Please review the Final Exam notes posted below.
January 3rd, Tuesday - Semester Review.
January 5th, Thursday - Marketing Plans are due (400 points)
January 9th, Monday - Jordan School District Post SLO Test.
January 11th, Wednesday - Utah State Skills Test / Final Exam, Closed Book, 200 points.
January 13th, Friday - Test make-up, assignment catch-up day.
Please review the Final Exam notes posted below.
marketing_review.pptx | |
File Size: | 720 kb |
File Type: | pptx |
On Tuesday, December 20th, and Friday, December 16th, we conducted a Socratic Review of Marketing 1. The review notes are posted below to allow you to study over Winter Break.
marketing_review.pptx | |
File Size: | 720 kb |
File Type: | pptx |
On Wednesday, December 14th, we finished Section IV "Marketing Segmentation," all students will be checked for their progress to completing, and students moved on to Section V "Marketing Strategy." The Marketing Plan is worth 400 points, and the final Due date is January 5th. The Marketing Plan Template is posted below.
marketing_plan_template.docx | |
File Size: | 21 kb |
File Type: | docx |
On Monday, December 12th, students worked on completing Section IV "Marketing Segmentation" of their Marketing Plans. We will have a progress check on Wednesday, December 14th. Marketing Plans will be due to be turned in by January 5th, 2017, or sooner if you finish early.
On Thursday, December 8th, students worked on completing Section IV "Marketing Segmentation" of their Marketing Plans. We will have a progress check on Wednesday, December 14th. Marketing Plans will be due to be turned in by January 5th, 2017, or sooner if you finish early.
On Tuesday, December 6th, students worked on developing Section IV "Marketing Segmentation" of their Marketing Plans. We will have a progress check on Wednesday, December 14th. Marketing Plans will be due to be turned in by January 5th, 2017, or sooner if you finish early.
On Friday December 2nd, students completed Section III of their Marketing Plans. Each plan was checked for progress, and then students progressed to Section IV "Market Segmentation."
On Wednesday, November 30th, students performed a Google search on the term "Breaking the Glass Ceiling," and then wrote at least a one page (plus) essay on the topic. This assignment is worth 100 points, and is due at the end of this period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you for your cooperation!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you for your cooperation!!!
breaking_the_glass_ceiling.docx | |
File Size: | 125 kb |
File Type: | docx |
On Monday, November 28th, students worked on completing Section III of their Marketing Plans. We will have a progress check on Friday, December 2nd.
On Monday, November 21st, students worked on completing Section III of their Marketing Plans. We will have a progress check on Friday, December 2nd.
On Thursday, November 17th, marketing students worked on completing Section III of their Marketing Plans.
On Tuesday, November 15th, marketing students worked on completing Section II of their Marketing Plans. Our 1st. Progress Evaluation was conducted, which is worth 100 points.
On Friday, November 11th, students worked on Sections II & III of their Marketing Plans. Our first Progress Check was scored for each student worth 100 points.
On Tuesday, November 8th, we reviewed and discussed Chapter 9.1, "The Marketing Survey." The PowerPoint notes and study outline are posted below. This assignment is worth 100 points, and is due at the end of our next period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
ch._9.1_-_the_marketing_plan_survey.docx | |
File Size: | 16 kb |
File Type: | docx |
ch._9.1_the_marketing_survey.pptx | |
File Size: | 911 kb |
File Type: | pptx |
On Friday, November 4th, students worked on their Marketing Plans. Please finish Section II, and begin working on Section III. During the last 15 - 20 minutes of class, I will be checking on your progress toward completion of your Marketing Plan. Best of success!
On Wednesday, November 2nd, we reviewed and discussed Chapter 8, "Financial Documents." The PowerPoint notes and study outline are posted below. This assignment is worth 100 points, and is due at the end of our next period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
ch._8_-_worksheet.docx | |
File Size: | 24 kb |
File Type: | docx |
ch._8_-_utilizing_financial_documents.pptx | |
File Size: | 837 kb |
File Type: | pptx |
On Monday, October 31st, students worked on Sections II, and III, of their Marketing Plan. We also conducted a review of the principles we have covered over the 1st Quarter in Marketing.
marketing_review.pptx | |
File Size: | 720 kb |
File Type: | pptx |
On Wednesday, October 26th, students worked on "ll - A Brief Description of the Product or Service" on their Marketing Plan. Please save the Marketing Plan Template posted below, so that you may work on it each class period in the 2nd Quarter.
marketing_plan_template.docx | |
File Size: | 21 kb |
File Type: | docx |
On Monday, October 24th, we reviewed the Marketing Principles we have studied, and students took the Marketing 1 Midterm Exam. The PowerPoint notes are posted below which you may refer to while taking this exam. However, that won't be enough. You will need to actually read the chapter. You may access the quiz at the following web link:
https://app.masteryconnect.com/bubblesheet/
Enter the Test I.D. Number: 329226
Following the Mid-term Exam, you may work on late or missing assignments for the 1st Quarter, or if you are all caught up please feel free to begin working on the attached template for your Marketing Plan.
https://app.masteryconnect.com/bubblesheet/
Enter the Test I.D. Number: 329226
Following the Mid-term Exam, you may work on late or missing assignments for the 1st Quarter, or if you are all caught up please feel free to begin working on the attached template for your Marketing Plan.
marketing_review.pptx | |
File Size: | 720 kb |
File Type: | pptx |
marketing_plan_template.docx | |
File Size: | 21 kb |
File Type: | docx |
On Tuesday, October 18th, students reviewed their attendance and grades for this class. Please use the time wisely to make up any missing assignments. There are only 5 days remaining until the end of the quarter. Thank you!
On Friday, October 14th, we reviewed and discussed Chapter 7.1, "The Marketing Research Process." The PowerPoint notes and study outline are posted below. This assignment is worth 100 points, and is due at the end of our next period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
ch._7.1_-_conducting_marketing_research.docx | |
File Size: | 16 kb |
File Type: | docx |
7.1_the_marketing_research_process.pptx | |
File Size: | 1142 kb |
File Type: | pptx |
On Wednesday, October 12th, we reviewed and discussed Chapter 6.2, "Social Responsibility & Ethics." The PowerPoint notes and study outline are posted below. This assignment is worth 100 points, and is due at the end of our next period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
ch._6.2_g4.docx | |
File Size: | 16 kb |
File Type: | docx |
ch._6.2_g4.ppt | |
File Size: | 791 kb |
File Type: | ppt |
On Monday, October 10th, we reviewed and discussed Chapter 6.1, "Marketing Information Systems." The PowerPoint notes and study outline are posted below. This assignment is worth 100 points, and is due at the end of our next period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
ch._6_-_marketing_information.doc | |
File Size: | 25 kb |
File Type: | doc |
ch._6__marketing_information_systems.pptx | |
File Size: | 1272 kb |
File Type: | pptx |
On Thursday, October 6th, we watched the movie, "Tucker, the Man and His Dream" The writing prompt is posted below, under Tuesday's posting. This assignment is worth 100 points, and is due at the end of our next period.
On Tuesday, October 4th, we watched the movie, "Tucker, the Man and His Dream." The writing prompt is posted below. This assignment is worth 100 points, and is due at the end of our next period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
tucker.docx | |
File Size: | 41 kb |
File Type: | docx |
On Friday, September 30th, students completed their own resume. The resume instructions and a fictitious example are posted below. This assignment is worth 100 points, and is due at the end of our next period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
resume_project.docx | |
File Size: | 18 kb |
File Type: | docx |
resume_example.docx | |
File Size: | 17 kb |
File Type: | docx |
On Tuesday, September 27th, we completed Chapter 5, "Channels of Distribution." The study guide and PowerPoint notes are posted below. This assignment is worth 100 points, and is due at the end of our next period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
ch._5_-_channels_of_distribution.docx | |
File Size: | 17 kb |
File Type: | docx |
ch._5.2_g4.pptx | |
File Size: | 1027 kb |
File Type: | pptx |
On Friday, September 23rd, we reviewed and discussed Chapter 4, "International Trade & the Global Marketplace." The study guide and PowerPoint notes are posted below. This assignment is worth 100 points, and is due at the end of our next period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
chapter_4_notes.doc | |
File Size: | 30 kb |
File Type: | doc |
chapter_4.ppt | |
File Size: | 1273 kb |
File Type: | ppt |
On Wednesday, September 21st, we reviewed some of the local Utah marketing success stories: Sodalicious, Jdawgs, Waffle Love, and Vivint. We, also, watched a partial episode of Shark Tank, and discussed marketing opportunities as a class.
On Monday, September 19th, we reviewed and discussed Chapter 3, "Global Economies." The study guide and PowerPoint notes are posted below. This assignment is worth 100 points, and is due at the end of our next period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save and re-name your assignment file with your (Period Number) . (Last Name). (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
ch3_sec1globaleconomies.docx | |
File Size: | 14 kb |
File Type: | docx |
ch3sec1whatisaneconomy2.ppt | |
File Size: | 3747 kb |
File Type: | ppt |
On Thursday, September 15th, students watched the movie, "Without Limits." This is the story of the birth of the $18 billion megabrand, Nike. This assignment is worth 100 points, and is due at the end of our next period. The Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save your assignment file with your (Period Number) . (Last Name) . (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
http://www.dropitto.me/willardson
The Password is: copperhills
Please remember to save your assignment file with your (Period Number) . (Last Name) . (Assignment Name) as in the following example: 3.anderson.walter mitty essay
Thank you!!!
without_limits.docx | |
File Size: | 40 kb |
File Type: | docx |
On Tuesday, September 13th, students completed Chapter 2, "Marketing Segmentation." This assignment is worth 100 points, and is due at the end of our next class period. The Dropbox for all assignments can be found at the following web link.
http://www.dropitto.me/willardson
The Password is: copperhills
http://www.dropitto.me/willardson
The Password is: copperhills
ch._2__g4_-_market_segmentation_activity.doc | |
File Size: | 26 kb |
File Type: | doc |
ch2sec2marketsegmentation2.ppt | |
File Size: | 1455 kb |
File Type: | ppt |
On Friday, September 9th, students completed Chapter 1, "Marketing Is All Around Us, Sections 1-3." This assignment is worth 100 points, and is due at the end of our next class period. The Dropbox for all assignments can be found at the following web link.
http://www.dropitto.me/willardson
The Password is: copperhills
http://www.dropitto.me/willardson
The Password is: copperhills
marketing_ch._1.1-3.docx | |
File Size: | 15 kb |
File Type: | docx |
marketing_is_all_around_us_1.1.ppt | |
File Size: | 8626 kb |
File Type: | ppt |
marketing_is_all_around_us_1.2.ppt | |
File Size: | 1844 kb |
File Type: | ppt |
marketing_is_all_around_us_1.3.ppt | |
File Size: | 1166 kb |
File Type: | ppt |
On Wednesday, September 7th, the three students who missed the SLO Pre-test, on Friday, completed their make-up test. This test will not affect your grade. Every student completed the study guide for Chapter 1.1, "Marketing is All Around Us." Please see Friday's posting for the files and instructions. This assignment is worth 100 points, and is due at the end of our next class period.
On Friday, September 2nd, students took the Jordan School District SLO Pre-test. Please click on the following link to access the test on Mastery Connect:
https://app.masteryconnect.com/bubblesheet/
Enter the Test I.D. Number: 632233
This SLO Pre-test will not affect your grade in this class.
Following the SLO Pre-test we will study Chapter 1, "Marketing Is All Around Us," in our textbook. There will be a brief quiz on Chapter 1 following our discussion.
https://app.masteryconnect.com/bubblesheet/
Enter the Test I.D. Number: 632233
This SLO Pre-test will not affect your grade in this class.
Following the SLO Pre-test we will study Chapter 1, "Marketing Is All Around Us," in our textbook. There will be a brief quiz on Chapter 1 following our discussion.
marketing_ch._1.1.docx | |
File Size: | 15 kb |
File Type: | docx |
marketing_is_all_around_us_1.1.ppt | |
File Size: | 8626 kb |
File Type: | ppt |
On Wednesday, August 31st, we finished watching "The Secret Life of Walter Mitty." The mini-essay writing prompt is posted below. This assignment is worth 100 points, and is due no later than the end of the day Friday, September 2nd. The Dropbox for all assignments can be found at the following web link.
http://www.dropitto.me/willardson
The Password is: copperhills
http://www.dropitto.me/willardson
The Password is: copperhills
the_secret_life_of_walter_mitty.docx | |
File Size: | 27 kb |
File Type: | docx |
On Monday, August 29th, students watched "The Secret Life of Walter Mitty." The most famous of James Thurber's short stories that appeared regularly in New Yorker Magazine. It was first published in 1939, and has since been made into two feature length movies, in 1947, and more recently in 2013. The adjective "mittyesque" has worked its way into the English language. The writing prompt that is required for this movie is posted below. This mini-essay is worth 100 points, and will be due the period following the day we finish watching this movie.
The Electronic Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The password is copperhills
The Electronic Dropbox for all assignments can be found at the following web link:
http://www.dropitto.me/willardson
The password is copperhills
the_secret_life_of_walter_mitty.docx | |
File Size: | 27 kb |
File Type: | docx |
On Thursday, August 25th, students participated in the "Hurricane Rescue Mission." Each student will receive up to 100 points for participating in this classroom exercise. There is nothing to turn in for this assignment. Students must be present in class to receive credit.
hurricane_resuce_mission_2.doc | |
File Size: | 29 kb |
File Type: | doc |
The Electronic Dropbox for all assignments can be found at the following web link. The password is copperhills
http://www.dropitto.me/willardson
Some quizzes and tests may be found on Mastery Connect, or Precision Exams.
http://www.dropitto.me/willardson
Some quizzes and tests may be found on Mastery Connect, or Precision Exams.
Disclosure Statement
Marketing 1 – Fall 2016-17
Business & Marketing Education Department (Mr. Willardson)
Course Description and Objectives: Marketing I is the foundation for all marketing courses. Students will learn basic principles that lead to careers in marketing, finance, hospitality, and management. Students will be introduced to the world of marketing including the free enterprise system. The seven core functions of marketing will be examined: Marketing Planning, Marketing-Information Management, Pricing, Product/Service Management, Promotion, Channel Management, and Selling. A central focus throughout the course will be the development of soft skills including teamwork, oral communication, written communication, decision-making, and emotional intelligence. Students should have the opportunity to participate in DECA, a student organization that prepares emerging leaders and entrepreneurs. DECA related activities and curriculum can be used as an approved part of all marketing classes.
Grading: Students will be graded on the following criteria:
1. Daily Assignments. Assignments will have a specific due date and will be graded on completeness and accuracy. Students will be expected to do their own work. If the student is in class on the assignment due date and does not turn in the assignment, he/she will receive zero points for that assignment and will not have the opportunity to make up the work later. Makeup work must be turned in within five days of the absence.
2. Preparation and participation. Preparation refers to being in class on time with needed assignments, notebooks, books, pencils, etc. Participation refers to the student’s willingness to follow directions, involvement in classroom discussions, and working on task throughout the class period. A possible of ten points will be given for each class period, based on the following:
Ten points will be given for being on time to class and on task the entire period.
Ten points will be given if the student makes up work following an excused absence.
Five points will be deducted if the student has an unexcused tardy.
No points will be given for a truancy.
No points will be given if the student is sleeping in class.
Additionally, there will be a loss of participation points for off-task behavior or for being unprepared.
Participation points may NOT be made up except for excused absences.
3. Tests/Quizzes. If a student has an unexcused absence on a test day, he/she will not be allowed to make up the test. Students with excused absences will be able to make up the tests.
4. Integrated Project. Students will complete a final project at the end of the semester course, which will integrate all of the computer applications which have been learned during the course. More information on that project will be given at that time.
Grading weights by quarter will be as follows:
Assignments 20%
Preparation/Participation 10%
Tests/Quizzes 20%
Final Project 50%
Letter grades are assigned as follows:
A 94-100%
A- 90-93%
B+ 87-89%
B 84-86%
B- 80-83%
C+ 77-79%
C 74-76%
C- 70-73%
D+ 67-69%
D 64-66%
D- 60-63%
F Below 60%
Some grading may be done by students and teacher’s aides.
Attendance Policy: To receive credit in this class this attendance policy must be followed:
Students will receive a “No Grade” in class when one of the following occurs:
Make-Up Work: Students will have five school days to make up work missed (assignments or quizzes/tests) for an excused absence. Make-up work for truancies will not be allowed, for either assignments or quizzes/tests. Teachers in the business department will be available for make-up work and tests, individual help, or other student needs on Monday, Tuesday, Wednesday, and Thursday mornings from 7:00 to 7:35 a.m., and after school each day until 3:00 p.m. Friday mornings, all teachers will be involved in Comprehensive School Improvement activities.
Class Rules: Students will be expected to show respect for themselves, for the teacher, for other students in the classroom, and for the equipment that will be used. Class rules are based upon these expectations. Students will be expected to follow the guidelines listed in the Jordan School District Acceptable Use Policy, which each student was required to sign as part of his or her school registration prior to the beginning of the school year.
Class rules are:
1. Students have ONE WEEK from the date of an absence to get make-up work turned in. Makeup work will not be accepted after that time.
2. Students will use equipment appropriately and according to teacher’s directions.
3. Students will follow all written and verbal directions.
4. No food, gum, or drinks in the classroom.
5. No cell phones or other electronic devices in class, including iPods and CD players (this is a Jordan School District policy). If students break this rule, the following will apply:
a. First infraction: warning
b. Second infraction: the teacher will take the device and return it to the student at the end of the class period
c. Third infraction: the teacher will take the device and turn it in to the vice principal. The student will then be responsible to the administration to retrieve the device.
6. Students will respect others in the class. Rudeness in any form is unacceptable.
7. Sharing of assignments between students will absolutely not be tolerated. If such sharing does occur, all students involved will receive zero points on the assignment or test involved, and they will also receive a reduction in their citizenship grades.
Infractions of the rules will result in one or more of the following, depending upon frequency and severity of the problem: loss of daily participation points, calls home, or referral to administration.
Those students who follow the rules will receive one or more of the following: positive notes to student or parent and the option to redo a test or assignment.
Hall Passes: To cut down on unnecessary absences from class time, students will be allowed to use a hall pass no more than twice each quarter for legitimate purposes (5-minute limit). Additionally, no hall passes will be issued the first 20 minutes of each class.
Required Materials: Students will be expected to bring their own pen or pencil to class every day.
We are looking forward to a successful semester with your student.
Best regards,
Mr. Rob Willardson
Copper Hills Business & Marketing Department
[email protected]
801 253-5600 ext. 74389
Parent & Guardian Disclosure Statement Consent Form
Marketing 1 – Fall Semester, 2016-17
Business & Marketing Education Department – Mr. Willardson
Copper Hills High School
This single page is the Parent & Guardian Disclosure Statement Consent Form only. In an effort to conserve paper and duplicating costs, I am distributing this page and posting the full 3 page Disclosure Statement for this course on my class website. Please go to my class website, and read the full course Disclosure Statement. If you would like a printed copy of this Disclosure Statement, because you don’t have access to the Internet, please have your student let me know, and I will give them a copy to take home.
Mr. Willardson’s Class Website:
http://willardson.weebly.com
I have read and understand the disclosure statement for this course.
I understand that I have a maximum of five school days to makeup work following an absence.
Please Print the Student’s Name: ____________________
Student Signature:_______________________________ Date:_________________________
Parent Signature:________________________________ Date:_________________________
Video Release Form:
Since viewing is part of the curriculum for this course, we will view various videos and sections of videos. They will be carefully selected to be appropriate and meaningful. Time will not permit us to watch all of these, but from the following list of videos we may, or may not view part of, or all of: “The Secret Life of Walter Mitty” (Goal Setting & Career Development) (PG13), “What About Bob?” (Managing human resources) (PG), “Without Limits” (The founding and birth of Nike) (PG13), “Tucker: The Man and His Dream” (PG), “Wall Street II – Money Never Sleeps” (PG13), “Jobs” (The birth of Apple) (PG13), and “Moneyball” (The business of professional sports) (PG13). If you decide not to give approval, your student will be given an alternate activity to work on in the Media Center.
__ I give permission for my student to view videos and video clips that are carefully selected, meaningful, and appropriate as part of this course.
__ I do not give permission for my student to view videos and video clips that are carefully selected, meaningful, and appropriate as part of this course.
Parent/Guardian Signature: _______________________________ Date: _____________________
Marketing 1 – Fall 2016-17
Business & Marketing Education Department (Mr. Willardson)
Course Description and Objectives: Marketing I is the foundation for all marketing courses. Students will learn basic principles that lead to careers in marketing, finance, hospitality, and management. Students will be introduced to the world of marketing including the free enterprise system. The seven core functions of marketing will be examined: Marketing Planning, Marketing-Information Management, Pricing, Product/Service Management, Promotion, Channel Management, and Selling. A central focus throughout the course will be the development of soft skills including teamwork, oral communication, written communication, decision-making, and emotional intelligence. Students should have the opportunity to participate in DECA, a student organization that prepares emerging leaders and entrepreneurs. DECA related activities and curriculum can be used as an approved part of all marketing classes.
Grading: Students will be graded on the following criteria:
1. Daily Assignments. Assignments will have a specific due date and will be graded on completeness and accuracy. Students will be expected to do their own work. If the student is in class on the assignment due date and does not turn in the assignment, he/she will receive zero points for that assignment and will not have the opportunity to make up the work later. Makeup work must be turned in within five days of the absence.
2. Preparation and participation. Preparation refers to being in class on time with needed assignments, notebooks, books, pencils, etc. Participation refers to the student’s willingness to follow directions, involvement in classroom discussions, and working on task throughout the class period. A possible of ten points will be given for each class period, based on the following:
Ten points will be given for being on time to class and on task the entire period.
Ten points will be given if the student makes up work following an excused absence.
Five points will be deducted if the student has an unexcused tardy.
No points will be given for a truancy.
No points will be given if the student is sleeping in class.
Additionally, there will be a loss of participation points for off-task behavior or for being unprepared.
Participation points may NOT be made up except for excused absences.
3. Tests/Quizzes. If a student has an unexcused absence on a test day, he/she will not be allowed to make up the test. Students with excused absences will be able to make up the tests.
4. Integrated Project. Students will complete a final project at the end of the semester course, which will integrate all of the computer applications which have been learned during the course. More information on that project will be given at that time.
Grading weights by quarter will be as follows:
Assignments 20%
Preparation/Participation 10%
Tests/Quizzes 20%
Final Project 50%
Letter grades are assigned as follows:
A 94-100%
A- 90-93%
B+ 87-89%
B 84-86%
B- 80-83%
C+ 77-79%
C 74-76%
C- 70-73%
D+ 67-69%
D 64-66%
D- 60-63%
F Below 60%
Some grading may be done by students and teacher’s aides.
Attendance Policy: To receive credit in this class this attendance policy must be followed:
Students will receive a “No Grade” in class when one of the following occurs:
- ONE Truancy (requires two attendance school sessions to make up)
- THREE absences (requires one attendance school session beginning with the third and subsequent absences)
- FOUR tardies (requires one attendance school session for each two tardies beginning with the fourth and subsequent tardies)
Make-Up Work: Students will have five school days to make up work missed (assignments or quizzes/tests) for an excused absence. Make-up work for truancies will not be allowed, for either assignments or quizzes/tests. Teachers in the business department will be available for make-up work and tests, individual help, or other student needs on Monday, Tuesday, Wednesday, and Thursday mornings from 7:00 to 7:35 a.m., and after school each day until 3:00 p.m. Friday mornings, all teachers will be involved in Comprehensive School Improvement activities.
Class Rules: Students will be expected to show respect for themselves, for the teacher, for other students in the classroom, and for the equipment that will be used. Class rules are based upon these expectations. Students will be expected to follow the guidelines listed in the Jordan School District Acceptable Use Policy, which each student was required to sign as part of his or her school registration prior to the beginning of the school year.
Class rules are:
1. Students have ONE WEEK from the date of an absence to get make-up work turned in. Makeup work will not be accepted after that time.
2. Students will use equipment appropriately and according to teacher’s directions.
3. Students will follow all written and verbal directions.
4. No food, gum, or drinks in the classroom.
5. No cell phones or other electronic devices in class, including iPods and CD players (this is a Jordan School District policy). If students break this rule, the following will apply:
a. First infraction: warning
b. Second infraction: the teacher will take the device and return it to the student at the end of the class period
c. Third infraction: the teacher will take the device and turn it in to the vice principal. The student will then be responsible to the administration to retrieve the device.
6. Students will respect others in the class. Rudeness in any form is unacceptable.
7. Sharing of assignments between students will absolutely not be tolerated. If such sharing does occur, all students involved will receive zero points on the assignment or test involved, and they will also receive a reduction in their citizenship grades.
Infractions of the rules will result in one or more of the following, depending upon frequency and severity of the problem: loss of daily participation points, calls home, or referral to administration.
Those students who follow the rules will receive one or more of the following: positive notes to student or parent and the option to redo a test or assignment.
Hall Passes: To cut down on unnecessary absences from class time, students will be allowed to use a hall pass no more than twice each quarter for legitimate purposes (5-minute limit). Additionally, no hall passes will be issued the first 20 minutes of each class.
Required Materials: Students will be expected to bring their own pen or pencil to class every day.
We are looking forward to a successful semester with your student.
Best regards,
Mr. Rob Willardson
Copper Hills Business & Marketing Department
[email protected]
801 253-5600 ext. 74389
Parent & Guardian Disclosure Statement Consent Form
Marketing 1 – Fall Semester, 2016-17
Business & Marketing Education Department – Mr. Willardson
Copper Hills High School
This single page is the Parent & Guardian Disclosure Statement Consent Form only. In an effort to conserve paper and duplicating costs, I am distributing this page and posting the full 3 page Disclosure Statement for this course on my class website. Please go to my class website, and read the full course Disclosure Statement. If you would like a printed copy of this Disclosure Statement, because you don’t have access to the Internet, please have your student let me know, and I will give them a copy to take home.
Mr. Willardson’s Class Website:
http://willardson.weebly.com
I have read and understand the disclosure statement for this course.
I understand that I have a maximum of five school days to makeup work following an absence.
Please Print the Student’s Name: ____________________
Student Signature:_______________________________ Date:_________________________
Parent Signature:________________________________ Date:_________________________
Video Release Form:
Since viewing is part of the curriculum for this course, we will view various videos and sections of videos. They will be carefully selected to be appropriate and meaningful. Time will not permit us to watch all of these, but from the following list of videos we may, or may not view part of, or all of: “The Secret Life of Walter Mitty” (Goal Setting & Career Development) (PG13), “What About Bob?” (Managing human resources) (PG), “Without Limits” (The founding and birth of Nike) (PG13), “Tucker: The Man and His Dream” (PG), “Wall Street II – Money Never Sleeps” (PG13), “Jobs” (The birth of Apple) (PG13), and “Moneyball” (The business of professional sports) (PG13). If you decide not to give approval, your student will be given an alternate activity to work on in the Media Center.
__ I give permission for my student to view videos and video clips that are carefully selected, meaningful, and appropriate as part of this course.
__ I do not give permission for my student to view videos and video clips that are carefully selected, meaningful, and appropriate as part of this course.
Parent/Guardian Signature: _______________________________ Date: _____________________
Marketing 1
Pacing Guide, Curriculum Map, Syllabus
Fall Semester, Fall 2015-16
Levels: Grades 10-12
Units of Credit: .50
CIP Code: 08.0711
Core Code: 37010000160
Prerequisites: None
Skill Test: 401
COURSE DESCRIPTION
Marketing I is the foundation for all marketing courses. Students will learn basic principles that
lead to careers in marketing, finance, hospitality, and management. Students will be introduced
to the world of marketing including the free enterprise system. The seven core functions of
marketing will be examined: Marketing Planning, Marketing-Information Management, Pricing,
Product/Service Management, Promotion, Channel Management, and Selling. A central focus
throughout the course will be the development of soft skills including teamwork, oral
communication, written communication, decision-making, and emotional intelligence. Students
should have the opportunity to participate in DECA, a student organization that prepares
emerging leaders and entrepreneurs. DECA related activities and curriculum can be used as
an approved part of all marketing classes.
STANDARD 1 – World of Marketing - September 4, 2015
Students will be introduced to the world of marketing.
Objective 1: Understand that marketing is all around us
a. Define the term “marketing”
b. Identify the functions of marketing
Objective 2: Understand the concept of private enterprise
a. Explain the importance of marketing in a global economy
b. Identify types of economic systems (tradition, command, market, mixed)
c. Understand the four pillars of the free enterprise system (Private Property, Price System,
Competition, Entrepreneurship)
d. Understand the role of entrepreneurs, businesses, government, and consumers in the free
enterprise system
Objective 3: Understand the marketing mix or 4P’s of marketing
a. Identify the four elements of the marketing mix (4P’s of marketing -Product, Price, Place,
Promotion)
b. Discover how each element is strategically used to make marketing decisions
Objective 4: Students will understand how DECA integrates into the marketing classroom
STANDARD 2 – Marketing Planning - September 18, 2015
Students will understand the concepts and strategies utilized to determine and target marketing
strategies to a select audience
Objective 1: Understand the concept of market and market identification
a. Define the term “market”
b. Define the term “target market”
c. Understand how to identify an appropriate target market
d. Understand the difference between B2B marketing and B2C marketing
e. Explain the role of situational analysis in the marketing planning process
Objective 2: Understand the concept of market segmentation
a. Define the term market segmentation
b. Understand common methods used to segment a market (demographic, psychographic,
geographic, and behavioral)
Objective 3: Understand the importance of evaluating marketing plans
a. Define Return on Marketing Investment (ROMI)
b. Explain methods to monitor and evaluate performance of marketing plans.
STANDARD 3 – Marketing-Information Management - October 9, 2015
Students will understand the concepts needed to gather and evaluate information for use in
making business decisions
Objective 1: Describe the need for marketing information
Objective 2: Understand marketing-research activities
a. Explain the nature of marketing research
b. Identify sources and types of primary and secondary research
c. Explain importance of determining the marketing-research problem
d. Understand the need to interpret, assess, and evaluate marketing information
Objective 3: Understand how to employ marketing-information to develop a marketing plan
a. Explain the concept of marketing strategies
b. Explain the importance of designing marketing strategies based on market research
c. Explain the nature of marketing plans
STANDARD 4 – Pricing - October 30, 2015
Students will understand concepts and strategies utilized in determining and adjusting prices to
maximize return and meet customers’ perceptions of value
Objective 1: Explain the nature and scope of the pricing function
a. Understand the concept of break-even point
Objective 2: Understand how basic economic principles affect pricing
a. Explain the principles of supply and demand
b. Identify factors affecting a business’s profit
c. Explain the concept of competition
STANDARD 5 - Product/Service Management - November 13, 2015
Students will understand the concepts and processes needed to obtain, develop, maintain, and
improve a product or service mix in response to market opportunities
Objective 1: Explain and describe the nature and scope of the product/service management function
a. Identify the components of the product life cycle
b. Identify the impact of product life cycles on marketing decisions
c. Understand market position and market share
Objective 2: Understand the importance of generating product ideas to the ongoing success of a
business
a. Identify product opportunities
b. Identify methods/techniques to generate a product idea
Objective 3: Understand how product-mix strategies are employed to meet customer expectations.
a. Explain the concept of product mix
b. Describe the nature of product bundling
STANDARD 6 – Promotion - December 4, 2015
Students will understand the concepts and strategies needed to communicate information
about products, services, images, and/or ideas to achieve a desired outcome
Objective 1: Understand the nature and scope of promotion
a. Explain the role of promotion as a marketing function
b. Identify elements of the promotional mix (advertising, public relations, personal selling, sales
promotion)
c. Explain the nature of a promotional plan
d. Explain the importance of coordinating activities in the promotional mix
Objective 2: Understand promotional channels used to communicate with the targeted audiences
a. Explain types of advertising media used to communicate with target audiences
b. Understand the use of public-relations activities to communicate with targeted audiences
c. Identify methods personal selling is used to communicate with targeted audiences
d. Identify and explain communication methods used in sales promotions
e. Understand the use of social media tools to communicate with targeted audiences
f. Identify metrics used to assess results of promotional efforts
STANDARD 7 – Channel Management - December 18, 2015
Students will understand the concepts and processes needed to identify, select, monitor, and
evaluate sales channels
Objective 1: Explain the nature and scope of channel management
a. Define sales channel
b. Identify members of a sales channel
Objective 2: Explain the nature of channels of distribution
a. Define channel of distribution
b. Understand the role of intermediaries
c. Understand exclusive, selective, and intensive distribution
STANDARD 8 – Selling - January 15, 2016
Students will understand the concepts and actions needed to determine client needs and wants
and respond through planned, personalized communication that influences purchase decisions
and enhances future business opportunities
Objective 1: Acquire a foundational knowledge of selling to understand its nature and scope
a. Explain the nature and scope of the selling function
b. Explain the role of customer service as a component of selling relationships
Objective 2: Acquire product knowledge to communicate product benefits and to ensure
appropriateness of product for the customer
a. Identify methods to acquire product information for use in selling
b. Analyze product information to identify product features and benefits
Objective 3: Understand sales processes and techniques to enhance customer relationships and to
increase the likelihood of making sales
a. Explain the selling process
b. Discuss motivational theories that impact buying behavior
Pacing Guide, Curriculum Map, Syllabus
Fall Semester, Fall 2015-16
Levels: Grades 10-12
Units of Credit: .50
CIP Code: 08.0711
Core Code: 37010000160
Prerequisites: None
Skill Test: 401
COURSE DESCRIPTION
Marketing I is the foundation for all marketing courses. Students will learn basic principles that
lead to careers in marketing, finance, hospitality, and management. Students will be introduced
to the world of marketing including the free enterprise system. The seven core functions of
marketing will be examined: Marketing Planning, Marketing-Information Management, Pricing,
Product/Service Management, Promotion, Channel Management, and Selling. A central focus
throughout the course will be the development of soft skills including teamwork, oral
communication, written communication, decision-making, and emotional intelligence. Students
should have the opportunity to participate in DECA, a student organization that prepares
emerging leaders and entrepreneurs. DECA related activities and curriculum can be used as
an approved part of all marketing classes.
STANDARD 1 – World of Marketing - September 4, 2015
Students will be introduced to the world of marketing.
Objective 1: Understand that marketing is all around us
a. Define the term “marketing”
b. Identify the functions of marketing
Objective 2: Understand the concept of private enterprise
a. Explain the importance of marketing in a global economy
b. Identify types of economic systems (tradition, command, market, mixed)
c. Understand the four pillars of the free enterprise system (Private Property, Price System,
Competition, Entrepreneurship)
d. Understand the role of entrepreneurs, businesses, government, and consumers in the free
enterprise system
Objective 3: Understand the marketing mix or 4P’s of marketing
a. Identify the four elements of the marketing mix (4P’s of marketing -Product, Price, Place,
Promotion)
b. Discover how each element is strategically used to make marketing decisions
Objective 4: Students will understand how DECA integrates into the marketing classroom
STANDARD 2 – Marketing Planning - September 18, 2015
Students will understand the concepts and strategies utilized to determine and target marketing
strategies to a select audience
Objective 1: Understand the concept of market and market identification
a. Define the term “market”
b. Define the term “target market”
c. Understand how to identify an appropriate target market
d. Understand the difference between B2B marketing and B2C marketing
e. Explain the role of situational analysis in the marketing planning process
Objective 2: Understand the concept of market segmentation
a. Define the term market segmentation
b. Understand common methods used to segment a market (demographic, psychographic,
geographic, and behavioral)
Objective 3: Understand the importance of evaluating marketing plans
a. Define Return on Marketing Investment (ROMI)
b. Explain methods to monitor and evaluate performance of marketing plans.
STANDARD 3 – Marketing-Information Management - October 9, 2015
Students will understand the concepts needed to gather and evaluate information for use in
making business decisions
Objective 1: Describe the need for marketing information
Objective 2: Understand marketing-research activities
a. Explain the nature of marketing research
b. Identify sources and types of primary and secondary research
c. Explain importance of determining the marketing-research problem
d. Understand the need to interpret, assess, and evaluate marketing information
Objective 3: Understand how to employ marketing-information to develop a marketing plan
a. Explain the concept of marketing strategies
b. Explain the importance of designing marketing strategies based on market research
c. Explain the nature of marketing plans
STANDARD 4 – Pricing - October 30, 2015
Students will understand concepts and strategies utilized in determining and adjusting prices to
maximize return and meet customers’ perceptions of value
Objective 1: Explain the nature and scope of the pricing function
a. Understand the concept of break-even point
Objective 2: Understand how basic economic principles affect pricing
a. Explain the principles of supply and demand
b. Identify factors affecting a business’s profit
c. Explain the concept of competition
STANDARD 5 - Product/Service Management - November 13, 2015
Students will understand the concepts and processes needed to obtain, develop, maintain, and
improve a product or service mix in response to market opportunities
Objective 1: Explain and describe the nature and scope of the product/service management function
a. Identify the components of the product life cycle
b. Identify the impact of product life cycles on marketing decisions
c. Understand market position and market share
Objective 2: Understand the importance of generating product ideas to the ongoing success of a
business
a. Identify product opportunities
b. Identify methods/techniques to generate a product idea
Objective 3: Understand how product-mix strategies are employed to meet customer expectations.
a. Explain the concept of product mix
b. Describe the nature of product bundling
STANDARD 6 – Promotion - December 4, 2015
Students will understand the concepts and strategies needed to communicate information
about products, services, images, and/or ideas to achieve a desired outcome
Objective 1: Understand the nature and scope of promotion
a. Explain the role of promotion as a marketing function
b. Identify elements of the promotional mix (advertising, public relations, personal selling, sales
promotion)
c. Explain the nature of a promotional plan
d. Explain the importance of coordinating activities in the promotional mix
Objective 2: Understand promotional channels used to communicate with the targeted audiences
a. Explain types of advertising media used to communicate with target audiences
b. Understand the use of public-relations activities to communicate with targeted audiences
c. Identify methods personal selling is used to communicate with targeted audiences
d. Identify and explain communication methods used in sales promotions
e. Understand the use of social media tools to communicate with targeted audiences
f. Identify metrics used to assess results of promotional efforts
STANDARD 7 – Channel Management - December 18, 2015
Students will understand the concepts and processes needed to identify, select, monitor, and
evaluate sales channels
Objective 1: Explain the nature and scope of channel management
a. Define sales channel
b. Identify members of a sales channel
Objective 2: Explain the nature of channels of distribution
a. Define channel of distribution
b. Understand the role of intermediaries
c. Understand exclusive, selective, and intensive distribution
STANDARD 8 – Selling - January 15, 2016
Students will understand the concepts and actions needed to determine client needs and wants
and respond through planned, personalized communication that influences purchase decisions
and enhances future business opportunities
Objective 1: Acquire a foundational knowledge of selling to understand its nature and scope
a. Explain the nature and scope of the selling function
b. Explain the role of customer service as a component of selling relationships
Objective 2: Acquire product knowledge to communicate product benefits and to ensure
appropriateness of product for the customer
a. Identify methods to acquire product information for use in selling
b. Analyze product information to identify product features and benefits
Objective 3: Understand sales processes and techniques to enhance customer relationships and to
increase the likelihood of making sales
a. Explain the selling process
b. Discuss motivational theories that impact buying behavior